Due to the slowness and not a lot of performance, it allows the audience to experience the message in the lyrics rather than just watching it for the self-promotion purposes. Usually R&B singers are generally seen as being rebellious and strong, but in this case, Usher is shown as being sensitive and thoughtful even though he did sleep with a mistress (which is typical of this genre).ĭespite the song being of the R&B genre, this is not a lot of performance aspects like you would expect which brings the idea that the music video has some ballad-like aspects due to the deep and well thought out narrative and the deep lyrics. The narrative of this particular video fits well with the lyrics and the title due to it being called ‘Burn’ and having a lot of aspects of flames and fire throughout the video. This is a healthy balance in a music video as it allows for a more visual interpretation of the lyrics as well as allowing the artist to ‘show off’ and for self-promotion purposes. The music video is mainly narrative but has some small snippets of performance. Also, right before the last chorus: the screen changes from a small screen to a full one with no framework. Video intercuts follow and the video ends with Usher standing with his back. He goes out and dances, executing various hand routines. The video cuts with the backdrop also burning continuing to the car scene, Usher stops as he sees his imaginary girl again. The bed sheets burn, following to Usher driving a silver Aston Martin. While sitting on the edge of the bed, Usher reminisces the moments where he and his girlfriend were having similar intimate moments in the same bed. The next scene continues to Usher with his mistress having sex. The video starts with Usher sitting on a sofa with a backdrop of his girlfriend, when the verse starts, Usher moves to a wide glass window pane, looking at his girlfriend swimming in the pool the surface aflame after she submerges in the water.
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